What kind of digital marketing topics does the WebAxis journal actually cover?

SEO and Google Business Profile basics for small and medium businesses, WhatsApp and lead follow-up, direct bookings, website speed on the mid-range Android phones common across East Africa, and how to read a monthly marketing report so you know what you are paying for.

How often does WebAxis publish new content on the journal?

When we have something useful to say. We would rather publish one careful piece than four padded ones. The monthly newsletter rounds up anything new.

Are these articles useful for small business owners with no marketing background?

Yes, that is the entire point. We write simply, define jargon when we have to use it, and end each piece with the one thing you can do this week. If you can read a bank statement you can read these.

Can I get the WebAxis journal delivered to my inbox by email?

Yes. One short newsletter a month: what is changing on Google and Meta, and one practical thing you can do this week. No upsells, easy to unsubscribe.

Does the journal cover SEO and Google Business Profile topics specific to East Africa?

Yes. Most of the writing is grounded in local search behaviour across Tanzania, Kenya, Uganda and Rwanda, including how patchy 4G affects site performance, how Swahili and English mix in commercial search, and how Google Business Profile competition differs between Dar, Nairobi and Kampala.

The WebAxis journal

Notes on getting found online in East Africa

Practical notes on the marketing decisions that matter most. Written for owners and managers across East Africa, in five-minute reads you can use this week.

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Articles

20 May 20264 min read

Eight Google Business Profile mistakes East African businesses can fix this week

A checklist of eight common Google Business Profile mistakes for Tanzanian, Kenyan, Ugandan and Rwandan businesses - and the cheap fixes that help you show up in the local map results.

Google Business Profile, Local SEO, East Africa

6 May 20265 min read

Real estate in Dar es Salaam is a follow-up business - here is the lead routing that actually closes

How real estate agencies in Dar es Salaam, Nairobi and Kigali should structure their lead capture, first-reply standard and routing so qualified buyers do not cool inside 12 hours.

Real Estate, Lead Generation, WhatsApp

4 May 20263 min read

Website or Google Business Profile - which should a small or medium business fix first?

Most small and medium businesses think they need a new website. Often they need a working Google Business Profile first. Here is how to decide, in five minutes.

Local SEO, GBP, Strategy

22 April 20265 min read

Local SEO for multi-branch clinics - why the Google Business Profile is half the win

How clinics, dental practices and diagnostics centres with multiple branches in Tanzania and East Africa should run their local SEO and Google Business Profile work to own the local pack.

Healthcare, Local SEO, Google Business Profile

21 April 20263 min read

SEO basics for East African businesses - a 2026 working primer

A no-jargon SEO primer written for small and medium businesses across East Africa. Five things that actually move rankings, and four that waste your money.

SEO, Strategy, Local

8 April 20265 min read

WhatsApp Business is your front desk - how to set it up so it actually closes

A practical guide to setting up WhatsApp Business for East African SMEs - the catalog, the auto-replies, the templates, and the discipline that turns inbound messages into bookings.

WhatsApp, Lead Capture, East Africa

12 March 20264 min read

Zanzibar properties - winning direct bookings back from the OTAs

A practical guide for Zanzibar and coastal hospitality owners. How to model the cost of OTAs, what a direct-booking site actually needs, and how to measure what you win back.

Hospitality, Direct Bookings, Zanzibar

15 February 20264 min read

If your website is slow on a cheap Android, you have already lost the visitor

Why mobile page speed is the single most important technical decision for East African business websites, and the four things to fix this week.

Web Design, Performance, Core Web Vitals

19 January 20263 min read

The one marketing report you should actually read every month

A simple monthly marketing report you can read in five minutes - and a list of the metrics your agency probably reports that do not matter.

Reporting, Strategy, Measurement

The monthly letter

Notes you’ll actually read. Once a month, that’s it.

One short letter a month: what is changing on Google and Meta, and one thing you can do this week. No upsells.

Questions about the journal

SEO and Google Business Profile basics for small and medium businesses, WhatsApp and lead follow-up, direct bookings, website speed on the mid-range Android phones common across East Africa, and how to read a monthly marketing report so you know what you are paying for.
When we have something useful to say. We would rather publish one careful piece than four padded ones. The monthly newsletter rounds up anything new.
Yes, that is the entire point. We write simply, define jargon when we have to use it, and end each piece with the one thing you can do this week. If you can read a bank statement you can read these.
Yes. One short newsletter a month: what is changing on Google and Meta, and one practical thing you can do this week. No upsells, easy to unsubscribe.
Yes. Most of the writing is grounded in local search behaviour across Tanzania, Kenya, Uganda and Rwanda, including how patchy 4G affects site performance, how Swahili and English mix in commercial search, and how Google Business Profile competition differs between Dar, Nairobi and Kampala.

Need more than a newsletter?

You leave with a plain answer.We tell you plainly whether we’re the right fit, and you leave with a recommendation either way.

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Mon–Fri 08:00–17:00 EAT. Replies within 4 hours on business days.