Who we build for
Eight sectors, each with its own plan
We are not a one-sector agency. These are the sectors we have planned for in depth: the buyers, the searches and the first steps for each.
Choose your sector
- Direct bookings · Google · Instagram
Tourism & Hospitality
Built for beachfront lodges, Stone Town boutique hotels, safari operators and Dar restaurants. Our plan starts with one question: how do you win the booking before Booking.com does?
Read more - Leads · Listings · Local SEO
Real Estate & Property
Built for estate agencies, off-plan developers and short-let operators in Dar, Zanzibar, Nairobi and Kigali. Our plan starts with two numbers: what each real lead costs, and how fast you reply.
Read more - Local SEO · Google · Reviews
Healthcare & Wellness
Built for multi-branch clinics, dental practices, diagnostics centres, gyms and wellness studios. The plan is the same: show up in local search, answer every review, and keep each branch profile up to date.
Read more - Expertise · Articles · SEO
Professional Services
Built for law firms, accountants, HR consultancies and training providers. Our plan starts with making your senior team’s thinking easy to find and easy to trust.
Read more - Enrolment · Articles · SEO
Education & Training
Built for schools, universities, training providers and professional courses. Our plan starts with your enrolment calendar, because in education the deadline is fixed and the window is short.
Read more - Brand · Online store · Social
Retail & E-commerce
Built for brands that sell direct in fashion, beauty, lifestyle and food. Our plan starts with three things: a look people recognise, an online store that works on a mid-range Android, and steady posts where your buyers spend their time.
Read more - Message · Articles · Website
Fintech & SaaS
Built for B2B fintech, consumer wallets and SME software companies in East Africa. The work starts with a clear message, then proof, then a website that helps a buyer who has done their research decide.
Read more - Programmes · Reporting · Donor trust
Non-profit & NGO
Built for non-profits, NGOs and donor programmes in health, education and community development. Our plan starts with what donors and partners look for before they trust you.
Read more
Not on the list?
These are the sectors we’ve planned for in depth. If yours isn’t listed (agriculture, manufacturing, logistics, faith-based groups, start-ups), talk to us. If a specialist would serve you better, we’ll say so.
Questions by sector
- We can’t promise returns. Businesses whose buyers search Google before they call (hotels, clinics, property firms, professional firms) have the most to gain from a working website, Google profile and SEO. Shops lean more on brand and Instagram.
- Yes. The work is mostly about winning direct bookings back from OTAs like Booking.com and Airbnb: a clear booking website, a complete Google Business Profile, a steady Instagram feed and a plan for high, shoulder and low season. We set the OTA commission against the marketing cost, so you can see the trade-off.
- Mostly Google Business Profile and Google Maps, because patients choose by area and reviews. We keep each branch profile complete, answer every review, upload fresh photos, and back it with local SEO and a clear website. Full Management is $350 a month; single services cost $40–$150 a month.
- Yes. An NGO site has three jobs: show your programmes, publish your reports, and support fundraising. If a specialist would serve you better, we’ll say so.
- Very. B2B fintech starts with a clear message, then articles with proof, then a website that helps a careful buyer decide. A brand that sells direct starts with its look, an online store that works on a mid-range phone, and steady Instagram and Facebook. Same team, very different plans.
Tell us about your sector
You leave with a plain answer.We tell you plainly whether we’re the right fit, and you leave with a recommendation either way.
Mon–Fri 08:00–17:00 EAT. Replies within 4 hours on business days.