Industry · Enrolment · Articles · SEO
Enrolment runs on a calendar. Your marketing should too.
Built for schools, universities, training providers and professional courses. Our plan starts with your enrolment calendar, because in education the deadline is fixed and the window is short.
The problem
The enrolment window is six weeks. The marketing starts in week four.
The website was built for the founders, not for parents. Course pages assume the reader already knows the curriculum. Nobody ranks for ‘good primary school in Mbezi Beach’. The intake closes short, and the only plan for next term is to try harder.
What good looks like
Enrolment marketing that starts on time
A website that answers what parents and learners ask before they shortlist. A page for each programme, built to rank. Articles that answer real questions, like ‘is a Cambridge IGCSE worth it in Tanzania?’ A complete Google Business Profile. And if ads make sense in your busiest weeks, we point you to a specialist who runs them.
Where we start
Our first steps in this sector. Anything outside our fixed-price services is quoted in writing first.
- Map your enrolment calendar: when parents start looking, and when they decide
- A page for each programme, built for the search your buyers type
- Articles that answer parent and learner questions honestly
- Google Business Profile, especially for primary and secondary schools
- Open-day posts and a simple sign-up page
- A monthly report on enquiries and applications, not just website visits
Where the work goes
The same services and prices as everywhere, in the order we would use them here.
Web design
A site organised around programmes. People choose a course first, then the school.
Blog articles
Articles that help parents and learners decide in the weeks before they apply.
SEO
Programme + place searches, e.g. ‘cybersecurity course Dar’ or ‘international school Mikocheni’.
Google Business Profile
Parents shortlist schools on Google Maps before they visit a website.
Instagram + Facebook
Useful for some schools, not all. We’ll tell you on the call if it’s worth it for you.
Common questions
Ask anything else on WhatsApp. We reply in under 4 hours during business days.
- About ten weeks before applications open. Parents and learners spend the first six weeks researching and shortlisting, and the last four deciding. Start late, and you only reach the people who have already shortlisted you.
- They can, in short bursts during the busiest weeks of enrolment. We don’t run ads ourselves. If ads make sense for you, we’ll point you to a specialist.
- Yes. Each programme has a different buyer, deadline and set of questions. We plan each one separately, on its own calendar.
- Yes. Parents and learners read a lot before they apply. A school that answers their questions clearly and honestly is more likely to make the shortlist.
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Tell us about your business
You leave with a plain answer.A free 30-minute call. You leave with a plain view of what your first 90 days should look like.
Mon–Fri 08:00–17:00 EAT. Replies within 4 hours on business days.