Industry · Expertise · Articles · SEO
Buyers read before they call. Make your expertise easy to find.
Built for law firms, accountants, HR consultancies and training providers. Our plan starts with making your senior team’s thinking easy to find and easy to trust.
The problem
You are good at the work. Nobody can find the proof.
Your partners know their field. But the website was last updated in 2019, the blog has three old posts, and nothing new goes out. A rival with weaker work wins the call because they publish. Buyers read first, and the firm they find is the firm they call.
What good looks like
A firm that publishes, and gets found for it
A website that sounds like your partners wrote it. Two solid articles a month on the questions your buyers research: tax changes, new rules and practical guides. A pace your partners can keep up. And SEO for searches like ‘tax advisory Tanzania’ or ‘employment law Kenya’.
Where we start
Our first steps in this sector. Anything outside our fixed-price services is quoted in writing first.
- An article plan: each topic tied to a service and a buyer’s question
- Two articles a month, about 1,000 words each. Steady beats a burst that stops in March
- Your voice: a short interview with a partner, we draft, the partner approves
- A website that puts your thinking first: services, sector pages and partner profiles
- SEO for the detailed questions buyers type, e.g. ‘do I need to register as a sole trader in Tanzania?’
Where the work goes
The same services and prices as everywhere, in the order we would use them here.
Blog articles
The plan rests on steady, credible articles about your field.
SEO
Articles that rank for the specific questions your buyers search.
Web design
A calm, clear site that reads like your firm, not like an agency.
Instagram + Facebook
A steady Instagram and Facebook presence, while partners post on LinkedIn themselves.
Branding
A look that matches the quality of your writing.
Common questions
Ask anything else on WhatsApp. We reply in under 4 hours during business days.
- We interview the partner for 30 minutes, with set questions, and record it. Our writer drafts the article in their voice. The partner reviews it, with one round of changes, and approves it. Partner time per article: about 90 minutes.
- Plan on 3–6 months. Month one is research and the basics. Months two and three are publishing. From month four, rankings start to hold. We tell you in the proposal what to expect by month three, and report against it.
- Often, yes. A partner posting in their own voice can work well for high-value work. It works best coming from the partner, so it sits outside our scope: we run Instagram and Facebook, and each article gives your partners something ready to share.
- No. We focus on articles, SEO and your website, which keep working over time. If ads become the right next step, we’ll point you to a specialist.
Sectors with a similar plan
- Message · Articles · Website
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Built for B2B fintech, consumer wallets and SME software companies in East Africa. The work starts with a clear message, then proof, then a website that helps a buyer who has done their research decide.
- Local SEO · Google · Reviews
Healthcare & Wellness
Built for multi-branch clinics, dental practices, diagnostics centres, gyms and wellness studios. The plan is the same: show up in local search, answer every review, and keep each branch profile up to date.
Tell us about your business
You leave with a plain answer.A free 30-minute call. You leave with a plain view of what your first 90 days should look like.
Mon–Fri 08:00–17:00 EAT. Replies within 4 hours on business days.