Industry · Message · Articles · Website
In fintech and software, the clearest message wins. Your website should make the case.
Built for B2B fintech, consumer wallets and SME software companies in East Africa. The work starts with a clear message, then proof, then a website that helps a buyer who has done their research decide.
The problem
The product is good. The website explains it three different ways.
The homepage promises ‘innovative financial solutions’. The product page lists 17 features in no order. A serious buyer can’t tell what you do, who it is for, or why you beat the four rivals they are also looking at. Sales blames marketing. Marketing blames product. Nothing changes.
What good looks like
One clear story, told the same way everywhere
A short statement of who you serve and why you are different, that the whole team can repeat. The same message on the website, in sales calls and in onboarding. Articles that show proof: how it works, comparisons and real examples. And a website that helps a careful buyer decide in one visit.
Where we start
Our first steps in this sector. Anything outside our fixed-price services is quoted in writing first.
- Positioning: who it is for, what it replaces, why it is better, what it is not
- One page of key messages the whole team works from
- Website pages built around that message: home, product and use-case pages
- Articles with proof: how it works, comparisons and customer examples you can share
- SEO for the categories your buyers really search, not wishful keywords
- Founders post in their own voice on LinkedIn; our articles give them material
- Clear sign-up, demo and pricing pages
Where the work goes
The same services and prices as everywhere, in the order we would use them here.
Blog articles
Articles with real proof. That is what convinces a careful B2B buyer.
Web design
A site for the moment a buyer has read everything else and needs to decide.
SEO
SEO for your category and use cases, where buyers are close to deciding.
Branding
A look that says you are serious. In finance, buyers judge trust by the brand.
Instagram + Facebook
A steady presence on Instagram and Facebook, while founders post in their own voice.
Common questions
Ask anything else on WhatsApp. We reply in under 4 hours during business days.
- Sometimes. If you are still working out what your product is, marketing isn’t your biggest problem, and we’ll tell you so. If you have a product that works, paying customers and a website that doesn’t match what you do, we can help.
- No. We focus on your message, articles, SEO and website. If ads become the right next step, we’ll point you to a specialist.
- Trust comes first. Buyers judge a financial product on credibility before features: the brand, the writing, the founders and the licences. A fintech with a weak brand can lose to a rival with the same features and a stronger one.
- Your message and website can improve within weeks. SEO and articles take longer: plan on 3–6 months before they show. Founder posts only work if the founders post.
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- Expertise · Articles · SEO
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Retail & E-commerce
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Tell us about your business
You leave with a plain answer.A free 30-minute call. You leave with a plain view of what your first 90 days should look like.
Mon–Fri 08:00–17:00 EAT. Replies within 4 hours on business days.