Industry · Leads · Listings · Local SEO
In property, the fastest useful reply wins. We bring the leads and make them easy to answer.
Built for estate agencies, off-plan developers and short-let operators in Dar, Zanzibar, Nairobi and Kigali. Our plan starts with two numbers: what each real lead costs, and how fast you reply.
The problem
Leads cost too much, and replies come too late
Your listings sit on a site nobody finds without paid ads. The contact form goes to an inbox someone reads on Tuesday. A buyer who waits 12 hours has often moved on. The Google Business Profile is half set up. WhatsApp sits on the phone of whichever agent is online. Lots of activity, not many sales.
What good looks like
Steady leads, answered fast
A website that ranks for the property searches your buyers type. A Google Business Profile that shows up for searches like ‘apartments in Masaki’. A WhatsApp button on every listing, so a buyer can ask in one tap. A first-reply rule your team agrees to. And a monthly report on leads, not just page views.
Where we start
Our first steps in this sector. Anything outside our fixed-price services is quoted in writing first.
- Listing pages built for search: area, price and bedrooms in the title
- Local SEO for the areas that matter: Masaki, Mbezi Beach, Kololo, Lavington, Kiyovu
- A complete Google Business Profile for each office, with fresh photos and posts
- WhatsApp on every listing, with the property name already filled in
- A written first-reply rule for your team, ideally within the hour
- A monthly report on leads by source, not just website visits
Where the work goes
The same services and prices as everywhere, in the order we would use them here.
SEO
Property searches start on Google. Ranking for area plus property type matters most.
Google Business Profile
Each office shows up on Google Maps, with the reviews and photos buyers check first.
Web design
A fast site with WhatsApp one tap away. Large listing sites are quoted in writing first.
Blog articles
Area guides and ‘should I buy now?’ articles that answer buyer questions.
Website care & hosting
Keeps the site hosted, backed up and secure. Weekly listing updates are quoted separately.
Articles on this sector
Article
Real estate in Dar es Salaam is a follow-up business - here is the lead routing that actually closes
How real estate agencies in Dar es Salaam, Nairobi and Kigali should structure their lead capture, first-reply standard and routing so qualified buyers do not cool inside 12 hours.
Article
WhatsApp Business is your front desk - how to set it up so it actually closes
A practical guide to setting up WhatsApp Business for East African SMEs - the catalog, the auto-replies, the templates, and the discipline that turns inbound messages into bookings.
Article
Website or Google Business Profile - which should a small or medium business fix first?
Most small and medium businesses think they need a new website. Often they need a working Google Business Profile first. Here is how to decide, in five minutes.
Common questions
Ask anything else on WhatsApp. We reply in under 4 hours during business days.
- It depends on your price band, area and listings. We set a target with you in the proposal and report against it every month.
- We fit around the listing system you use now. If you don’t have one yet, we quote a simple one in writing first. Our job is to keep your listings fast and easy to find on Google.
- Set a WhatsApp Business away message that says when you will reply, and a rule for who answers first the next morning. We can help you write both. The away message doesn’t make the sale, but it keeps the buyer waiting for you instead of messaging someone else.
- Yes. Short-lets are closer to hospitality: direct bookings, Instagram, WhatsApp and photos. See the Tourism & Hospitality page for that plan.
Sectors with a similar plan
- Direct bookings · Google · Instagram
Tourism & Hospitality
Built for beachfront lodges, Stone Town boutique hotels, safari operators and Dar restaurants. Our plan starts with one question: how do you win the booking before Booking.com does?
- Expertise · Articles · SEO
Professional Services
Built for law firms, accountants, HR consultancies and training providers. Our plan starts with making your senior team’s thinking easy to find and easy to trust.
Tell us about your business
You leave with a plain answer.A free 30-minute call. You leave with a plain view of what your first 90 days should look like.
Mon–Fri 08:00–17:00 EAT. Replies within 4 hours on business days.